FEDDERS International welcomed staff and dealers of Little Bean Company, Brunei during their visit to Singapore from 23rd to 25th September 2014. FEDDERS and its products including refrigerators and air-conditioning systems were featured during the presentation.
We would like to thank our Brunei Delegates for their continued support and for the confidence that they have placed in FEDDERS.
Management of Hong Leong Asia at the launch of FEDDERS (from left): EVP of Strategic Development, Benny Goh; CFO Hoh Weng Ming; CEO Philip Ting; FEDDERS General Manager, S.E.A., George Pan; HLA Senior Industrial Design Manager, Rok Jenko.
Mr. Philip Ting, CEO of Hong Leong Asia; Mr. Kelly Tan, Deputy GM (Projects) of City Developments Limited (CDL) ; Mr. Chia Ngiang Hong, Group GM of CDL; Mr. Daniel T'ng, GM Property & Facilities Management of CDL.
FEDDERS recently held its first exclusive business launch at the prestigious Echelon show gallery in Singapore, with the kind support of our sister company, City Development Limited. The launch in Singapore and the recent events in China's two major cities; Beijing and Shanghai represent FEDDERS' commitment and re-entry into the Asia Pacific market as a revitalised and re-energised brand for sophisticated consumers who seek to enhance their everyday experiences. FEDDERS' focus is on elegant design, comfort and smart living.
Since 1896, FEDDERS has been an established American brand with rich heritage in pursuit for innovation and quality. Since taking over the brand management rights last year, Hong Leong Asia has worked with Red Dot (which is an international acclaim for excellence in product design accreditation) European designer to develop sophisticated and unique range of large home appliances including refrigeration, climate control system and wine cellars.
FEDDERS will enlarge its footprints into the Asia Pacific region starting 2013. It positions itself as a total solution-based company offering a new range of sophisticated consumer lifestyle appliances for both B2B and B2C markets.
By leveraging on its climate control technologies and the design know-how from Europe, over time FEDDERS will continue to introduce new and exciting products to meet the lifestyle needs of home owners today such as cooking appliances, washers, dryers and our business partners for commercial projects.
The FEDDERS launch was held at the Echelon show gallery, a development by CDL.
FEDDERS re-launched in China's two most important cities - Shanghai and Beijing on the 10th and 18th of January 2013. This represents FEDDERS' re-entry into the Asia Pacific market as a revitalized and re-energized brand. A total of over 20 media and 60 business partners attended the event in both cities.
FEDDERS is a 117 year old American brand with a strong and proud heritage. It has been a highly respected and recognized name in the provision of commercial heating, ventilation and air conditioning (HVAC) systems in United States for over a century. It also boasts a fine history in its pursuit for innovation and quality. The brand and product strategies have been reinvented, gearing it towards providing a one-stop integrated Home Solutions for the end consumer.
FEDDERS' philosophy is to deliver the best value to customers through flexible and innovative solutions and products. In its journey to meet its customer demands, FEDDERS worked with internationally renowned brand strategists and an appointed appliance design firm to refresh designs and technology. It also invited red dot designers to come up with innovative designs for its lifestyle home appliances. Red dot designers are internationally recognized for their unique and contemporary design concepts.
By leveraging on its air-conditioning technologies from the United States, and the design know-how from Europe, FEDDERS plans to come up with more sophisticated and elegant designs for its air-conditioning systems, refrigerators, washers, dryers, dishwashers, cooking appliances and even wine cellars.
Over time FEDDERS will continue to introduce new and exciting products to meet the lifestyle needs of our home owners today.
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